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Why Your Attitude Stinks

Now, before we begin talking about the nitty-gritty side of marketing and the music business, you need to understand a few things about being an entrepreneur. Becoming An Entrepreneur Everyone claims...

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Are Your Objectives Smart?

Last time I wrote about how important I believe it is to take risks and sacrifice to achieve success in the music industry (Here’s a link if you’ve yet to read it). However, what I hadn’t mentioned is...

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Niche & Mass Markets In Music

The simplest definition of a market tells us that a market is a place where sellers come to sell their products and/or services to buyers. These markets could simply be a market stall in the city...

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Sell More Music & Segment

Before we get in to market segmentation, I have a quick story to share. One member of my mailing list emailed me a few weeks ago with a story. He is a music producer, trying to sell instrumentals...

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Soundcloud Has Removed Groups. What Now? (Here’s One Alternative For...

Unless you’ve been living under a rock (or alternatively, you just don’t use the platform that much), you will have noticed that the social sound platform, Soundcloud, have removed groups. What Were...

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